There's a lot of stuff out there.
If you've read my blog before, you know I'm a big fan of consistency. Well, I'm also a huge believer in simple. Keep. Things. Simple.
Simple isn't easy, and people always underestimate the complexity of simplicity.
And when it comes to content marketing. Simple is always the right recipe.
I'm not the creator of the list below, but I like to keep it simple. So, maybe that's the copywriter in me, but these three things work for me.
1. Get Found - Content marketing is about being found. We're being clever by getting deeper into what our audiences is looking for, wanting, curious about. The winding road makes its way back to us. Eventually.
2. Connect - As some point there's engagement. They see what we're doing behind the glass case, and finally, they take steps to engage and connect. Click a button, sign up, order, etc.
3. Analyze - Ok, what just happened? Could it have happened sooner? Better? Simpler? There's always a more efficient way to do something. Not easier, just smoother. Find it. And apply it to the next evolution.
So, keep it simple. Nothing new. We're not reinventing the wheel here. However, people continue to complicate things when complexity isn't warranted.
Pull back. Think about what you're doing, why you're doing it and how you just did it. It'll change the way you look at your content marketing.