Ok, we all know who Darth Vader is. Right? I hope so. If not, please move to one of our other posts.
Darth Vader was a content expert before his time. Well, he was in a galaxy far, far away, but it holds true to our galaxy as well.
So, what did he know?
He knew brands need a voice. (Feel free to read the rest of this post in James Earl Jones' voice)
When he talked, people listened. It was what he said, and how he said it. Never varying from his brand and always backing it up with action.
Sure, I know, Darth Vader ... content ... bit of a stretch, but it's really not if you think about it. You still remember him, don't you? He's one of the most iconic figures of the last century. That voice of his did something to you. And it's not the only voice you're hearing.
Every day you're hearing different voices coming at you. The smart ones are whispering thoughts to you and have you nodding your head long before you know it.
It's not the force, but it's darn close.